Abstract This articles applies the PESTLE framework on Tesco to identify the key macro-environmental forces that shape Tesco’s business strategy....

Abstract This case analysis discusses the Tesco’s CSR strategy by explaining how Tesco is creating value for all stakeholders, what...

1. Introduction Burger King is world’s 9th largest fast food brand. The company holds strong position at international stage. However,...

Abstract This articles illustrates the Burger King marketing strategy, and explains all key marketing mix components by applying 7-P marketing...

Abstract This article conducts the Xiaomi SWOT analysis by identifying the key business strengths, weaknesses, opportunities and threats. The article...

This article illustrates the marketing mix framework of Xiaomi, and explains key marketing strategies that contribute to the Xiaomi’s business...

T Mobile is the leader in 5G market. The enormous success of T Mobile makes it an interesting case study...

1. Introduction In 2022, Costa Coffee was recognized as the World’s 2nd largest brand in the eating out sector. The...

Born in 1971, Costa Coffee has now become Britain’s most loved brand. The British coffeehouse chain is headquartered in Dunstable,...

1. Introduction Rolex is a Swiss luxury watch brand. In 2022, Rolex was recognized as the #1 brand with strongest...